Sam Miller says:
"After years on the margins, the blaring, pulsating sound of electronic dance music is ascendant, and Las Vegas has embraced the trend the only way it knows how: by going all in. Casino nightclubs that a few years ago were devoted to hip-hop now compete to sign dance acts to million-dollar contracts, and they market these once invisible musicians as superstars. Along the Las Vegas Strip, billboards advertise top DJs like Tiesto and Steve Aoki, alongside David Copperfield and Cirque du Soleil."
"Over the weekend the city was also host to the Electric Daisy Carnival, the largest festival of electronic dance music, or EDM, in North America. From Friday to Sunday, more than 300,000 fans — recognizable by their butterfly wings and Day-Glo tutus — descended on the Las Vegas Motor Speedway to see Avicii, Calvin Harris, David Guetta and dozens of other acts."
""There's been a convergence happening," Shecter said. "Between the organic growth of EDM, the importance of live shows as a way for artists to make money and connect with the public, and the rise of Las Vegas as a nightclub culture — all those things are happening at the same time."
"The city's huge "superclubs," most of them attached to casinos along the Strip, are now banking almost entirely on dance music."
"According to Nightclub & Bar, a trade publication, eight of the Top 10 nightclubs in the country are in Las Vegas, with Marquee leading the list, at $70 million to $80 million in annual revenue. That 60,000-square-foot club put in a $3 million sound system and added a DJ booth that becomes a "drawbridge" over the crowd, said Jason Strauss, a partner in the TAO Group, which manages the club."
http://www.nytimes.com/2012/06/12/arts/music/djs-and-dance-music-are-the-new-stars-in-las-vegas.html?_r=1
Also - http://www.nytimes.com/2012/06/06/business/media/mogul-to-increase-bets-on-electronic-dance-music.html
"Over the weekend the city was also host to the Electric Daisy Carnival, the largest festival of electronic dance music, or EDM, in North America. From Friday to Sunday, more than 300,000 fans — recognizable by their butterfly wings and Day-Glo tutus — descended on the Las Vegas Motor Speedway to see Avicii, Calvin Harris, David Guetta and dozens of other acts."
""There's been a convergence happening," Shecter said. "Between the organic growth of EDM, the importance of live shows as a way for artists to make money and connect with the public, and the rise of Las Vegas as a nightclub culture — all those things are happening at the same time."
"The city's huge "superclubs," most of them attached to casinos along the Strip, are now banking almost entirely on dance music."
"According to Nightclub & Bar, a trade publication, eight of the Top 10 nightclubs in the country are in Las Vegas, with Marquee leading the list, at $70 million to $80 million in annual revenue. That 60,000-square-foot club put in a $3 million sound system and added a DJ booth that becomes a "drawbridge" over the crowd, said Jason Strauss, a partner in the TAO Group, which manages the club."
http://www.nytimes.com/2012/06/12/arts/music/djs-and-dance-music-are-the-new-stars-in-las-vegas.html?_r=1
Also - http://www.nytimes.com/2012/06/06/business/media/mogul-to-increase-bets-on-electronic-dance-music.html