MODEL NATION

Creator: Jonathan Keller
Age rating: Everyone
Model Nation will position its brand within the consumer
markets, nationally and internationally. This gateway will provide
unlimited opportunities for talent across the globe to pursue their
dreams.
Synopsis: When noted, producer and talent management executive Jonathan Keller
visited a number of model conventions and model search events outside
of his New York base, he noticed they were all pretty much the same,
typically revolving around an uninspired, runway show in a hotel
ballroom offering very few opportunities for corporate sponsors or
branding partners outside of the clothing industry to showcase their
products and services and find new customers.
Taking a page from his experiences with New York Fashion Week, he
wondered what would happen if he could change the paradigm and come up a search for undiscovered talent that would tie in the
excitement and drama of fashion with the best in beauty, music and
entertainment in a celebration of style, talent, and entertainment.
Model Nation will position its services and brands within the consumer
markets, nationally and internationally. This gateway will provide
unlimited opportunities for models across the globe to pursue their
dreams.
Model Nation’s identity is unique and its characteristics and
functions will dominate as the ultimate mass marketing scouting
platform. This scouting platform is vital to the model management
market place. Model Nation has alliances with model agencies,
magazines, advertising corporations, and casting directors.
This business model will be a representation to the fashion industry
as to what is currently working.

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